Don’t underestimate the preparation for an effective website. The launching something online is actually the easy part.
Discovery
- What is the business?
- What is the ‘unique value proposition’?
- What are the challenges?
- What are the opportunities?
- Who is the site for?
- B2B/B2C, Demographic, Position, Tech Saavy, Habits
- What marketing is currently being done?
- What is the primary purpose (Kpi) of the site?
- How do we track progress?
Deliverables
- Site Requirements
- News, Contacts, Resources, Data Collection, Applications
- Conception
- Direction
- Brand
- Competitors / Inspirations
- Development
- WordPress – Shopify – Webflow – Squarespace – Static – Enterprise
- Additional (Not Included) / Content
- Project Coordination
- Copywriting
- Images
- Brand Assets
- Hosting / Admin
Effective websites are built around good content.
Timeline
- Are there any particular deadlines or events coming up?
- Scope
- Commencement Requirements
- Workflow / Process
- Agile – develop + deploy in stages + continual feedback + iteration + additions
- Waterfall – concept + feedback + development + test + deploy
Fineprint
- Credit
- Scope Creep
- Delays
- 3rd Party Software
- Acts of God