Design

Jan 14 / 23

Art requires emotion. Design requires empathy.

In Design, don’t take criticism personally. Our job is to communicate. It’s about the end-user (and the client). And it’s not always to your taste and aesthetic.


Any darn fool can make something complex; it takes a genius to make something simple.

Albert Einstein

Familiarity is our friend.

Design is not all about untethered creativity. Efficient design is tapping into the shortcuts in our brains. Sometimes we need to work with ‘un-fresh’ themes.